Human Behavior How Influences

By JOHN LOK (Author), Lawrence LOK (Joint Author)

Language : English
Pages : 363
Paperback ISBN : 9789357902236
Currency Paperback
Us Dollar US$ 50.00


Introduction Behavioral economics is the combination of psychology and economics that investigates what happens in markets in which some of the agents display human limitations. However, surely all of economics is meant to be about the behavior of economic agents, be their firms or consumers, suppliers or demanders, bankers. Economics traditionally conceptualizes a world populated by calculating, unemotional maximizers. Hence, their minds bring this question: Can human behavior influence social economic growth or recession? I shall attempt to apply human psychology and economic theory to explain this question to let readers can understand.

About Contributor


I had graduated business Administration Science Degree in Common Wealth Open University. I concentrate on researching whether how economic changing environment can influence human behavioral change. I had researched different behavioral economic topics included how artificial intelligence influences economic environment changes, how artificial intelligence influences consumer behaviors, how disease influences traveler leisure psychology, how economic changing environment influences public transport passenger choice, how e-commerce market influences consumer behavior etc. different books are published. I hoped my readers can make accurate analysis to learn how and why the economic changing environment and human behavioral change, they are cause and effect relationship.

Lawrence LOK

Dr. Ka Leung Lok (Lawrence) Academically, Lawrence was awarded his PhD from School of Built Environment of University of Salford. He got his B. Sc. (Honour) Degree in Building from The City University of Hong Kong and MBA in Construction and Real Estate from The University of Reading. Professionally, Lawrence is developing as a consultant, lecturer and manager in the field of construction and real estate. His research interests are in the areas of Facilities Management Outsourcing relationships and relevant ISO series.


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